Recently, Chengdu "Park City Consumption Scene Construction Guide (Trial)" was released, was selected as a cultural fashion appreciation scene demonstration project.As an organic urban renewal project, the park was transformed and upgraded on the site of the former Chengdu glider factory. Among many spotty shotsin Chengdu, the park successfully "stood out" with traditional old industrial architecture style.

In 2020, Chengdu Fanmate Flying Culturaland Creative Park, together with 13 other parks including Beijing 798 Art Zone, won the qualification to establish state-level cultural industry demonstration parks.

Within five years, Fanmatehas risen rapidly from many cultural industrial parks in China, which shows the great potential of Chengdu in cultural and creative industry.

_{In 2016, Fanmate rebuilt the No.1 Hall of Zhenghuo Art Center}

Good Policy,Gospel for Private Cultural-InnovationEnterprises

In February 2018, the Standing Committee of Chengdu Municipal Government approved several Policies on Further Allocating non-core Functions of central Region to Improve Urban Energy level with High Quality (submitted for review) in principle, clarifying:In accordance with the regulated regional planning and safety requirements of environmental protection under the premise of retrofit scheme after the approval of the territorial government and industry departments for the record, the use of old factory building and other non-residential sexual free housing for the space, culture creativity and so on and construction of the new industries and new forms, its purpose and use right of land warrants people don't do change, don't collect the land use difference.

Before that, the nature of industrial land could not be changed, and private enterprises could not transform it into industrialized office parks and create consumption scenes.

In the opinion of Yang Sheng, general manager of Sichuan Zhenghuo Culture media Group Co., LTD., the investor and operator of Fanmu Cultural and creative Industry Park, the introduction of this policy is undoubtedly the biggest blessing for private enterprises to invest in cultural and creative industry.

Yang Sheng introduced that Fanmate Flying Culturaland Creative Parkis composed of "one zone and one park" : "One zone" refers to Fanmate Art Zone transformed from seamless steel pipe factory;"One Park" is Fanmate Flying CulturalandCreative Park, focusing on the development of music industry, creative design and film and animation three cultural industries.

At present, Fanmateis cooperating with Wuliangye Group to transform FanmateHoly Mountain Cultural and Creative Park which takes cultural innovation economy as the engine, takes "fashion art + Internet new economy" as the core, and integrates fashion exhibition, fashion design, film and television shooting, cultural and scientific innovation and other scene values.The park is scheduled to enter the trial operation phase by the end of 2022.

_{Fanmu is holding an industrial salon}

Strong Industrial Atmosphere

Fanmate's way of attracting talents is similar to the settlement style of the park. There is strong industrial correlation, so people need to gather together and grow in a free space and platform, just like the connotation of “Fanmate”: creativity without rules, free growth.

"This not only represents an inclusive attitude of Fanmate, but also represents our expectation for the cultural and tourism industry, which is to have a free platform for creativity."

Takeone ofthe cafes inthe park as an example,in addition to the public space, the artists thought it would be nice to have a cafe on the campus.Designers and musicians communicate with each other in a relatively casual environment, which can stimulate their creative inspiration.

Yang Sheng said that the relationship between the park and the enterprises is not pure management and settlement, nor is it like the leasing relationship between the office property company and the enterprises. The two sides are first a "symbiotic relationship".

For example, the company will hold industrial salon activities in each park every week to provide a bridge for communication between enterprises and government functional departments, and also release the list of industrial ecological chain cooperation opportunities between enterprises.

For example, an artist is doing cultural and creative design for the local government, and then needs to transform the design idea into handicrafts or products, which involves industrial design.So industrial design firms step in and make things more scientific about product interaction and so on.

"Fanmateis more focused on how to help them better create the environment, business and communication climate from a corporate perspective, all of which together form a unique industry atmosphere at Fanwood."Yang Sheng concluded.

_{Fanmate has been a strategic partner with TED x Chengdu}

Nobody Knows Youth Better than Youth

This October, Fanmatewill gather many fashion brands, bars, clubs and livehouses to hold Chengdu Forest Music Festival, including the "Chicheng Art Festival" which has been held for 5 years in Chengdu. The tattoo, motorcycle transformation, illustration and other elements that young people like are implanted in the art festival.

And in November, Echoes of the Future will be held on the site of the Holy Mountain Cultural And Innovation Park, where a group of young scientists will explore the cross-boundary fusion of music, art and technology.

In 2021, Fanmateand TEDxChengdu became long-term strategic partners.Fanmate,in the future, will continue to introduce excellent IP projects, fashion brands and event brands that young people like at home and abroad.(Photo by Fanmate Culturaland Creative Park.